Founded by Shanel Lindsay, a Massachusetts-based entrepreneur, medical marijuana patient, and lifelong cannabis advocate, Ardent Cannabis is a company poised to change the face of the MMJ industry forever. Ardent’s two revolutionary products, NOVA and LIFT, are designed to provide patients with a simple, easy, and effective method to fully activate the medicinal compounds in cannabis prior to intake. Shanel’s fervent passion for the product and the patients who rely on it have rewarded Ardent with enormous success, even in the early stages of development.

I worked closely with Shanel and the Ardent team to develop and design product packaging for the NOVA & LIFT units, shoot & edit a promotional video, and design various marketing materials for industry events & trade shows. In addition, I coordinated and assisted in the campaign’s product photography, videography, and logistics throughout.